Challenge

Enhancing Visual Appeal to Drive Conversions

As a brand with a strong legacy, Portolano needed to adapt to the evolving digital landscape. Their existing product images, primarily flat and static, did not effectively showcase the real-life usage of their products—a crucial factor for enterprise eCommerce businesses looking to increase conversions through more engaging visuals. This lack of engaging visuals hindered their ability to connect with modern online shoppers who expect lifestyle-driven content.

The key challenges identified were:

• Static product images that lacked context
• Limited engagement and conversions on e-commerce platforms
• Time-consuming manual processes to share creative guidelines

Portolano recognized the need to shift toward more dynamic, lifestyle-oriented visuals to better communicate their brand story and product value.

“The new images have directly contributed to increased sales. The process is now much more efficient.” Giorgia Occhiello - Director of Ecommerce

Solution

Partnering with Snappr for Visual Content Innovation

Portolano partnered with Snappr to overhaul their visual content strategy. The collaboration focused on delivering:

• Lifestyle Imagery Creation: Snappr provided high-quality, lifestyle-driven AI product images that showcased Portolano’s accessories in real-life settings, aligning with the needs of CMOs and Heads of eCommerce seeking to drive customer engagement and conversions. These images helped bridge the gap between product features and customer aspirations.
• Seamless Creative Workflow: Snappr introduced a more efficient workflow for uploading inspiration images and providing creative guidelines. This reduced the back-and-forth communication and made it easier for Portolano to manage their visual content requests.
• Customized Product Solutions: Snappr’s team worked closely with Portolano to develop tailored solutions, such as:
  • Editing guidelines directly in the platform.
  • Showcase scenes with multiple products.
  • Inspiration image uploads for better creative direction.

Results

Measurable Business Impact

The partnership with Snappr delivered tangible results for Portolano, including:

• Increased Engagement and Conversions: By replacing static images with lifestyle AI product images, Portolano saw a significant improvement in customer engagement on their website and marketplace platforms.
• Enhanced Customer Experience: Portolano’s customers could better envision how products would look and feel in real life, leading to increased confidence and higher purchase rates.
• Streamlined Creative Process: The new workflow reduced the time and effort required to manage creative assets, allowing Portolano to focus more on strategic initiatives.

Key Takeaways

Portolano’s success story highlights the power of visual content—specifically product-in-use images—in driving business results for enterprise eCommerce companies. For brands aiming to boost customer engagement and conversions, transitioning to lifestyle imagery and streamlining creative processes is no longer a luxury—it’s a strategic necessity.

Snappr’s platform provided Portolano with the tools to:

• Increase customer engagement through lifestyle-focused AI product imagery
• Improve conversion rates with compelling AI product-in-use visuals
• Streamline the creative workflow to save time and resources

This case study underscores the importance of innovative visual strategies in today’s digital-first marketplace, proving that impactful imagery is key to achieving measurable results.