How Fuego boosted social ad campaigns with Snappr's AI product images

3.5x

ROAS on Paid Social Campaigns

30%

reduction in creative workflow time

Before

Overview

Fuego, a fast-growing eCommerce brand specializing in dance sneakers, faced a challenge in scaling its visual content strategy to improve digital marketing performance. In today’s competitive online marketplace, high-quality product images are essential for driving engagement, increasing conversions, and improving Return on Ad Spend (ROAS) in paid advertising campaigns. To stay ahead in the competitive direct-to-consumer (DTC) space, Fuego needed a solution to streamline content creation, produce compelling product photography, and optimize their advertising performance across social media and email marketing channels.

Challenge

The Need for Scalable Product Photos

In the fast-paced world of eCommerce marketing, Fuego struggled with:

  • Inefficient Content Creation Processes: Managing image requests manually was time-consuming and hindered the team’s ability to launch new ad campaigns quickly.
  • High cost of Visual Assets: Fuego’s existing product photography was time consuming and costly to iterate on.
  • Limited Creative Resources: The marketing team needed fresh, high-performing lifestyle imagery that would resonate with their audience and help scale their digital advertising campaigns efficiently.

Without a streamlined visual content process, Fuego was leaving potential revenue on the table from their marketing investments.

Original images
“Snappr has been a game-changer for us at Fuego. Their platform has completely transformed our visual content strategy, allowing us to quickly produce high-quality lifestyle images that resonate with our audience.”Leah Garcia - Marketing Director

Solution

Partnering with Snappr for Fast Visual Content Creation

Snappr provided Fuego with a turnkey visual content platform that simplified the process of creating high-quality AI product images optimized for eCommerce and digital advertising. Key features of Snappr’s solution included:

  • Bulk Job Creation Tool: Streamlined the image creation process by allowing Fuego to manage multiple AI product image requests simultaneously. This tool saved time and ensured consistency across product pages, email campaigns, and social media ads.
  • Proactive Scene Suggestions: Snappr’s AI-powered feature recommended high-performing creative concepts based on eCommerce best practices, helping Fuego stay ahead of trends in online advertising.
  • Custom Editing Options: Allowed the Fuego team to easily make changes to images without restarting from scratch, reducing production timelines and increasing campaign agility.
Snappr completed jobs

Results

Measurable Business Impact

Fuego’s partnership with Snappr led to tangible improvements in both their eCommerce marketing performance and return on ad spend (ROAS):

  • Higher Click-Through Rates (CTR): Fuego’s new lifestyle AI product photos outperformed their previous creatives, driving a 60% higher CTR on social media ads.
  • Increase in Conversion Rates: With more visually appealing product pages and optimized ad creatives, Fuego experienced a 45% increase in conversion rates on their website.
  • Time Savings: The bulk job creation tool streamlined Fuego’s content production process, freeing up time for the marketing team to focus on campaign strategy, audience targeting, and performance optimization.

Key Takeaways

Fuego’s success story highlights the importance of visual content in digital marketing and eCommerce growth strategies. For brands looking to maximize their return on investment (ROI) in paid advertising, investing in high-quality product images is no longer optional—it’s essential. Snappr’s platform offers the tools eCommerce businesses need to:

  • Increase Return on Ad Spend (ROAS)
  • Improve Click-Through Rates (CTR) on Facebook and Instagram Ads
  • Boost Conversion Rates on Product Pages
  • Save Time with Bulk Image Requests
  • Inspire Creative Ad Concepts with AI-Powered Suggestions

Key Metrics

3.5x

ROAS on Paid Social Campaigns

30%

reduction in creative workflow time

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Interested in learning more about how Snappr can transform your visual content strategy and help CMOs and eCommerce leaders achieve better ROI?

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FAQ

How can I get started?

You can try Snappr with a free trial. Simply create an account, add in details about your product and desired scene, and we will send you a ready to share image within 24 hours.

What is full service?

Full service means Snappr generates the image for you based on your brand direction. This includes a rigorous quality control process to ensure no hallucinations so any image is ready to post to your website, social media, etc.

How much does it cost?

Snappr is free to try with affordable plans. To learn more about paid plans, click here.

How does Snappr create brand aligned images?

With Snappr, you can create creative guidelines used to train models specifically for your brand. As you scale, our models adapt to consistently generate on-brand images.

What if I'm not happy with an image?

Once on a paid plan we include up to 1 revision for every image.

Generally a revision can be any combination of the following:
• Fixing anything related to product integrity relative to the reference images we received
• Removing anything in the composition that is distracting
• Touch ups in lighting, resolution, output size, realism

The following changes are considered a new job and NOT a revision:
• Changing the inputs for the scene, such as the description or the inspiration image
• Changing the product for the scene
• Adding or swapping props

Do I own the rights to images?

We give you a perpetual license for all images while on a paid plan.