How to Increase Restaurant Delivery Sales and Earn More
High quality food photography can be the game changer to elevate your business.
Looking to give your restaurant's revenue a serious boost? You're not alone! Countless restaurateurs are turning to food delivery service to cash in on the ever-growing demand for online food ordering. Here's the lowdown on how you can attract new customers and leverage existing customers, for an increase in delivery orders and restaurant sales.
Food Delivery Has Changed - Here's How to Adapt
Start by streamlining your online presence. The food delivery market has become increasingly competitive in recent years. As more people turn to online ordering, an increasing number of restaurants are offering food delivery services. To set yourself apart, go beyond serving tasty food on delivery apps. Start maximizing all communication channels to enhance the entire customer ordering experience by following these tips:
- Make it easy to get in touch: Have a website and social media accounts? Great! But today's customers expect restaurants to be easily contactable through those online channels. 76% of consumers take note when businesses prioritize customer support. In fact, 23% of customers anticipate a response within 1-2 hours, while 16% expect an even faster reply within minutes. Maintain an active presence on these platforms to respond to online ordering queries and avoid missing potential orders.
- Improve local SEO to show up in multiple places: Get your business name to show up online through search engine optimization. According to Google Trends, "food near me" searches have 1,150% increase over the past ten years. By incorporating relevant search terms on your website, you can improve your visibility in food delivery searches and consequently attract more customers.
- Have high-quality, accurate photos: Customers won't tolerate bait-and-switch tactics anymore. Provide visually appealing, accurate photos of your menu items on your website and social media platforms. Ensuring visual consistency between advertised and delivered food is crucial for customer satisfaction and repeat orders.
Great efforts in jump starting your restaurants' online presence! It's time to further expand your reach and accessibility through an improved food delivery process.
Embrace the Power of Multiple Delivery Services
In today's digital age, where smartphones reign supreme, embracing multiple delivery platforms stands out as a beacon for expanding your restaurant's reach and increasing food delivery sales. These services are gateways to tapping into a larger customer base hungry for your culinary creations. No need to build your own delivery system, just by listing your restaurant on various platforms, you make your food more visible to more food lovers than ever before.
- Leverage local platform preferences: It is important to take note that each delivery service has its strengths in specific areas. According to Bloomberg Second Measure, DoorDash and its subsidiary Caviar earned the biggest market share of meal delivery sales in US. However, according to SensoryTower's data, Uber Eats is the most popular food delivery service in the U.K. Understanding these market differences can help your restaurant select the right platforms to effectively reach more customers and increase delivery sales.
- Evaluate the costs: Comparing the fee structures of different food delivery apps is also crucial for maximizing your restaurant's delivery sales. For example, DoorDash charges a 20% commission fee, Grubhub's commission varies from 15% to 30% depending on the restaurant and location, and UberEats charges a 30-40% commission. However, the availability of these delivery apps differs by city and location, so the most cost-effective option depends on your area.
- Find the right features: Beyond the app availability and app fees, probing multiple delivery services to find the best features is also essential for restaurant owners. With 56% of U.S. consumers wanting the online ordering feature, evaluating an app's mobile accessibility, menu layout, payment options, subscriptions, and customer delivery fees can help you identify the most customer-friendly platform for your restaurant delivery service.
With a strategy for utilizing various delivery apps in place, remember to focus on distinguishing your restaurant within these crowded marketplaces to truly capitalize on the potential of your online food delivery business.
Rise to the Top with DoorDash, ChowNow, and More
Achieving top business status on third party food delivery platforms like DoorDash, Grubhub, Toast, ChowNow, Postmates, and UberEats can be a game-changer for your revenue. It's about leveraging the vast visibility of these platforms to attract customers and catapult your business to new heights. But how do you get there? Here's a blueprint to dominate the restaurant delivery scene:
- Craft a compelling business story. Describe why your restaurant is the crown jewel of the area, highlighting your unique selling points to potential customers.
- Dazzle with photos. Utilize high-quality photography to make your dishes irresistible on your online menu and third-party delivery services.
- Clarify your menu. A straightforward, mouth-watering menu is key to winning over hungry and hurrying customers.
- Highlight your ingredients. Make a point of the fresh, quality ingredients that go into your dishes to differentiate your menu items.
- Focus on satisfaction. Always keep your customers' happiness and satisfaction at the forefront to boost loyalty and repeat orders.
- Offer exclusive promotions. Special deals encourage customers to place more delivery orders. Implement a loyalty program that rewards frequent online ordering, and use social media channels to promote these offers and engage with your target customer.
Apply these strategies across multiple delivery platforms to increase food delivery sales and expand your customer base. Remember, success in the food delivery business isn't just about great food - it's about creating a compelling online presence that attract food lovers. With persistence and attention to detail, your restaurant can thrive in the online ordering food landscape with loyal customers who choose your establishment time and time again.
Photography and Restaurant Delivery Sales
In the competitive world of restaurant delivery services, the power of visual appeal cannot be underestimated. High-quality photography plays a crucial role in increasing food delivery sales, as it taps into the age-old adage that people eat with their eyes first. According to Grubhub, adding food photography to your menu page can increase sales by 30%. Similarly, DoorDash reports that high-quality photos on your menu can boost delivery volume by 15%. While having photos on your menu is essential, ensuring they are high-quality is what truly seals the deal for your restaurant delivery sales.
When potential customers browse platforms like DoorDash, UberEats, or Grubhub, a captivating photo can make the difference between someone clicking on your restaurant listing or moving on to the next option. Well-crafted images not only showcase the quality of the food but also trigger emotions and cravings that can lead to impulse purchases. Investing in professional food photography is more than just making your dishes look appealing—it's strategically positioning your restaurant’s menu items to stand out in a crowded market and drive higher food delivery sales.
Boost Sales Quickly and Easily With Snappr
Increase food delivery sales quickly and easily with Snappr's visual content solution for restauranteurs. Snappr Photography is your go-to service for quick, affordable, and high-quality photos for your restaurant website and food menu.
- Quickly book a professional photographer with ease. Scheduling a professional photoshoot for your restaurant's menu photos is as simple as a few clicks. No more wasting time searching for photographers and coordinating schedules. Snappr’s user-friendly platform allows owners to book shoots by simply entering the desired place, date, time, and selecting from our large network of professional photographers available at your convenience.
- Affordable yet premium photography that fits your budget. Get great images without overspending. Snappr offers high-quality photography services with various packages and pricing options that suit your restaurant's needs.
- High-quality professional photos that capture every dish in stunning detail. Snappr presents your menu in the best possible light, leveraging our extensive network of highly skilled photographers equipped with top-of-the-line food photography gear. Get expertly crafted images that will make customers swoon and drive them to place their online orders.
Snappr photography helps you enhance their online menu with the best images and stay competitive in the ever-evolving restaurant industry.
What's new? Snappr's latest innovation, Snappr AI, brings high-quality and affordable food photos right to your fingertips. Using existing or low-quality images and descriptions as references, Snappr AI leverages a blend of human expertise and advanced AI to generate a realistic, eye-catching menu item image.
By leveraging Snappr's capture or AI services, restaurant owners like you can quickly and easily upgrade your visual content across all platforms – restaurant websites, social media, and third-party delivery services. This comprehensive approach to visual content can help attract new customers, boost delivery orders, and ultimately increase your restaurant's delivery sales.
