More about Ashley L....
What do you love about your job?
There are a million reasons why I love photography, but here are just a few...
I like challenging and creative job. Photography allows me to deal with different subjects and create unique works.
I love telling stories. A photo can tell a story without a single word, but worth a thousand words.
I feel happy to help my clients succeed. In my photography journey, I haven't joined any photography award myself, but I have helped many architects, designers and craftsmen won lots awards by presenting their works with my photos. I found out that there is nothing more satisfying than helping others succeed. My most lasting and fulfilling achievements are often earned by helping others fulfill theirs.
What types of shoots have you done and how did you make them special?
I have captured many interior photographs. I believe that " The devil is always in the details". To achieve a good photo, I am also a set builder, a prop assistant, a production manager, an art director. I might move some furniture around so as to provide a clear view of the design and improve composition, and perhaps turn certain lights on or off to create a better atmosphere.
Awards, honors, and recognitions received
Below are some awards won by architects, designers and craftsmen with my photos:
2019 - ADNZ Regional Awards
Commercial Interior Architecture Design Awards Winner (Coffee Culture The Crossing)
2019 - ADNZ Regional Awards
Resene Colour in Design Awards Winner (Coffee Culture The Crossing)
2018 - Red Awards
Gartshore Group award for Shopfront Excellence Winner (Moda Bella)
2016 - Red Awards
Scotty Doors Sponsor Award – Joinery Excellence Winner (The Palms Shopping Centre – Food Court) Shopfitter – MWF Manufacturing Ltd
2016 - ADNZ Regional Awards
Resene Colour in Design Award Winner (New York Deli)
2016 - ADNZ Regional Awards
Commercial Interior Architectural Design Awards Highly Commended (Fire and Ice)
2014 - DINZ BEST Awards
Spatial: Retail Environment Silver (SoYo Frozen Yoghurt Fitout)
2014 - ADNZ National Architectural Awards
Resene Colour in Design Award Winner (SoYo Frozen Yoghurt Fitout)
2014 – ADNZ Regional Awards
Resene Colour Award Winner (SoYo Frozen Yoghurt Fitout)
2014 – ADNZ Regional Awards
Commercial Interior Architectural Design Awards Highly Commended (SoYo Frozen Yoghurt Fitout)
2014 – ADNZ Regional Awards
Commercial Interior Architectural Design Awards Highly Commended (CoffeeWorx)
A fun fact about this photographer
When I was 8 years old, I took my first photo of my life with my father's film point-and-shoot camera, it was a landscape. It is a still life photo, a dandelion and its shadow. Mom said, "Please don't waste the film because there are no people in the photo." However, many of the works I shot today have no characters, and my clients are willing to pay for that.
Featured as one of the Best photographers in Christchurch
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